MaaS Research Meetup

| January 12, 2017



(16.9.26, 2:30-5:30pm, The Gladwin Barn in Ann Arbor)

This event gave the Michigan-based New Mobility industry and enterprise players and international partners an opportunity to deep dive with UM research leads, to learn from each other, and to explore collaborative business and tech transfer ventures related to Mobility as a Service.

See agenda for the day

Below are list of presentations that were made at the event

  • Doug Kelbaugh. Professor, former Dean, Taubman College of Architecture & Urban Planning, University of Michigan

The City in the War against Climate Change – Why Smart and Maas’s agenda is right!

Discussion on MaaS + City Planning + Energy Consumption Per Capita – Urban Heat Island. Is there a difference between U.S. ways of building cities? (in comparison to Europe and its narrowed streets) . How is MaaS going to impact city planning?

  • Kathy Velikov, Associate Professor of Architecture at the Taubman College of Architecture and Urban Planning, University of Michigan

Protean prototypes: Access enabling infrastructures.

How we can leverage transportation infrastructures making them more accessible? Who are the access agents that can be brought into public space easily? Visualize and Prototype future scenarios for cities.

  • Madeline Zhu, Head of Communications, WhereIsMyTransport:

Changing Public transport systems for the better in the world’s emerging cities.

Provide an open platform for other people to build on. Accept transport data from any mode of transport. Company contributes to the information structure of a city

  • Sean Reed, Executive Director, Clean Energy Coalition

Projects in building and transportation sectors. Arbor Bike project in AnnArbor. Car sharing project with Vulog.

  • Raine Hermans, Director, TEKES -The Finnish Agency for Innovation

MaaS ecosystem Working Group.

Goal is to shift urban mobility logic. People can get smooth seamless inexpensive green ride door to door in any city and between cities. Need to identify the biggest obstacles to make a systemic change; converting and adopting MaaS. What are the parameters to twists to make transportation more sustainable

  • Sami Sahala, ITS Chief Advisor, Forum Virium Helsinki

Mobility as a personalized Service.

Needs to be a MaaS ecosystem (building blocks: modes, services, open data, API, back office components , aggregators, operators, etc). MaaS ecosystem: Examples of *NEW* FI business.

  • Jana Sochor, Chalmers University of Technology

Mobility as a Service. Design & Human Factors at Chalmers University of Technology

Go:SMART/UBIGO project study. People participating in study overestimated how much transportation they needed. Overall people reduced their use of private transportation and relied more one public. Planned and efficient transportation. Important to include mobility, accessibility, and behavioral shift. Ongoing projects include: Institutional Frameworks for integrated mobility services in future cities, Mobility as a Service for Linking Europe


Below are descriptions of other attendees’ research/project/focus area in relation to MaaS

  • Allen Batteau, Professor, Wayne State University

Imaginaire of MaaS: How does the user imagine future of Mobility? How do the decision makers who might be champions of it imagine MaaS? What is the vision that will turn into reality?

  • Shannon Bouton, Chief Operating Officer of the McKinsey Center for Business & Environment, McKinsey & Company

Business to apply MaaS to public transportation. How to use MaaS to funnel in people into existing transportation infrastructure? Interested in how to make sure everyone isn’t getting into an individual car

  • Xi Chen, Assistant Professor of Industrial Engineering, University of Michigan Dearborn

Interested in human behavior and how do differences in preferences affects people’s choice

  • Robert Goodspeed, Assistant Professor of Urban Planning, University of Michigan

Produce tools so cities can anticipate demand for MaaS

  • Susan Kolarchick, Director Global Business Development, Covisint

Domain expertise on entity, relationship management on transforming data. Help SMART cities using our technologies and data sharing.

  • Stefanie Lemcke, CEO, Gokid.

Parents carpooling application. Licensing tech to school they don’t have buses. Work with corporates and teens (organized sports). Research to know which schools are more receptive to GOKID and who to partner with on a city perspective.

  • Jonathan Levine, Professor of Urban Planning, Taubman College of Architecture and Urban Planning, University of Michigan

Working on project titled, From Mobility to Accessibility. Input into accessibility, movement and proximity. Interested in obstacles to accessibility planning

  • Michael MacLennan, Research Associate, UNDP International Policy Centre for Inclusive Growth

Conducts research in Brazil (Inequality, access to energy, housing sanitation and access to services). Learn more about modeling and the geographies of exclusion. Interested in looking at methodologies and how they can be scalable elsewhere.

  • Robert Polk, Mobility Consultant

Motivated to use MaaS to help colleagues run transit center in a better and more efficient way. How can we transfer knowledge and information to public sector? Research needs to be sent to the operators.

  • Antti Poikola (Jogi), Researcher, Aalto University

MaaS data business is much about personal data and who controls personal data that’s a big question. Concept of MyData where people will control their own data. People collect their data and share it with different enterprises. Fighting for better data future!

  • Henrik Rosén, Senior Manager, Konsert Strategy & IP

Introduce technology innovation communities. A research innovation platform that has been reflective of the European system, Need to have MaaS as a trend/reality. Businesses discussions with companies on how to change business model to make adjust to MaaS in the future

  • Steven Sarasini, Viktoria Swedish ICT

Integrating a business model perspective into sustainability transitions. Ongoing work: SHIFT, IRIMS, econometric modeling of transportation, scenarios, DENCITY, EMPOWER, Sustainable station communities. MISTRA proposal: aim to generate and disseminate scientific knowledge of integrated mobility solution and asses their potential to be innovative and sustainable

  • Kristin Schondorf, Executive Director, Transportation Mobility, EY

Help cities globally to become SMART-ER. Look at solution sets across the board and better understand what is going on and how people working together can help solve that

  • Gurhari Singh, Engineering Technology Mining Specialist, University of Michigan – Center for Entrepreneurship

Run an operative fund within the college, funded by the state that’s targeted towards derisking technology related to transportation mobility. Helping understand mobility of the future

  • Ansgar Strother, Founder and CEO Movitac

Rental transaction through app for bike sharing. Sold technology to a couple companies. People who launching bike share, car share and integration with buses

Category: Sept 2016

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